CREATIVITY AS A KEY CHARACTERISTIC OF A MODERN LEADER

In the conditions of increasing competition in international business, leaders with creative thinking, capable generating and implementing ideas, are becoming more demand. A modern leader who brings ideas to life is able lead his team high effective results. Hence, purpose study formulated as an analysis understanding role a organization can influence generate ideas. course solving problem, author carried out theoretical literary sources, summarized foreign scientific experience. The main conclusion study: use promising organizational requires active leadership, which includes mastering competencies relevant agents change, since development new contributes management process change. manager must provide not only psychological support subordinates terms their implementation.